Product Innovation, International Partnerships, Go-to-Market Strategy in Emerging Markets, Payments, Digital Wallets, Mobile Money
Innovation in the financial services sector takes a transformation of how financial institutions work, i.e how bankers think and how to build experiences from the customer’s perspective. This transformation is based on a deep understanding of the target audience, from there I will help to define a winning proposition and a clear roadmap for success to attract new customers and grow your business.
Develop a Digital Mobile Financial Service product targeting cross border movement of funds. The product was the first of its kind in this market, with no sign-up fees, no need for a bank account, no tedious application form and no credit checks. The wallet allows for money transfers, bill payment and retail purchases, while the card can be used at ATMs internationally, wherever Mastercard is accepted.