Strategic Planning, Transforming Business Models, Win in Emerging Markets, Advertising, Digital Content, Social Media, Influencers
Established data and content structures can limit the ability of companies to become customer-first. Clients should evaluate the media used to engage with customers. This media should enhance the business’ brand values and cater to customer’s emotive need.
Strategy & Consulting
Develop a long term business strategy to operate a successful Advertising Agency. Before developing this strategy the company was not operating at its peak pontential and ultimately slowed in growth. The business strategy was executed over the last 8 years.
Created business plan and process re-engineering project implementation executed over 3 years resulted in business transformation from a single blue chip client to the market’s leading Advertising agency with over 5 blue chip clients, its own local television program and recently executed an Initial Public Offer in 2019, on Jamaica’s Junior stock exchange.